Jaffer Inc.: The Beginning of the Jaffer Group of Companies
The year 2005 marked the official beginning of what would become the Jaffer Group of Companies. Founded by Nizar Jaffer Somji, Jaffer Inc. was established as a unifying platform to bring together a growing collection of businesses under one shared purpose: to create meaningful value through innovation, integrity, and community impact.
From the outset, the Group’s guiding belief was clear: success is built on both people and performance. That principle evolved into the organization’s enduring tagline “Passion for People. Passion for Performance.” It captured the balance at the heart of Jaffer’s approach of combining care for those who power the work with an unrelenting drive for excellence in everything the Group does.
At its inception, Jaffer Inc. encompassed ventures in real estate, construction, data management, and staffing, each designed to complement one another and serve a broader vision of growth through collaboration. More than a corporate structure, Jaffer Inc. became a framework for opportunity — connecting diverse enterprises through shared values of adaptability, accountability, and entrepreneurship.
From those early beginnings in Edmonton, the Jaffer Group has grown into a dynamic collective of companies that continues to build, innovate, and contribute to the communities it serves. Yet its foundation remains rooted in the same philosophy that started it all: empowering people, pursuing performance, and creating possibilities that last.
“When we founded Jaffer Inc., the goal was never just to grow companies — it was to build something that mattered. After years of scaling a large organization, I wanted to get back to working closely with people again — to be hands-on, involved in operations, and connected to the day-to-day energy. In many ways, Jaffer Inc. became a second career and a chance to keep learning, to explore new industries, and to create meaningful impact. ‘Passion for People. Passion for Performance.’ has guided every step since, reminding us that true success happens when people and purpose move together.”
– Nizar Jaffer Somji, Founder & President, Jaffer Group of Companies
2005
Yellowhead Motor Inn
The First Step into Hospitality
In 2005, the Yellowhead Motor Inn became the Jaffer Group’s earliest major property acquisitions—and the company’s first venture into the hospitality industry. Located along Edmonton’s busy Yellowhead Trail, the long-standing inn was a recognizable local landmark serving travellers, tradespeople, and families for decades.
At the time of its purchase, the acquisition represented more than a real estate investment—it was a strategic entry point into a sector that would later become one of the Group’s strongest divisions: Jaffer Hospitality. The property’s scale, accessibility, and consistent demand through its 153 rooms provided the perfect foundation for developing operational expertise, building strong teams, and learning the nuances of hospitality management firsthand.
In the years that followed, the Yellowhead Motor Inn served as both a training ground and a model for future ventures. It helped shape the Group’s philosophy of revitalizing existing properties with care and purpose, emphasizing quality service, local employment, and long-term community presence.
What began with a single inn on Edmonton’s northwest edge laid the groundwork for a growing hospitality portfolio across Alberta—spanning multiple brands, markets, and communities, all rooted in the same hands-on spirit that started with the Yellowhead Motor Inn.
“Yellowhead Inn was unlike any other place — it brought together people from every walk of life. You’d meet everyone there: travelers, workers, families, community figures — all under one roof. It became more than a hotel; it was a crossroads of stories and experiences. Its early success helped shape the foundation for so much of what our company would go on to build.”
– Salima Mawani | Vice President, Operations
Yellowhead Husky
The Start of a New Retail Chapter
Alongside the Yellowhead Motor Inn stood another important part of Jaffer Group’s early growth—the Yellowhead Husky gas station. Acquired as part of the same property cluster, the site became the Group’s first venture into retail and fuel operations, eventually paving the way for what would evolve into the PetroJaffer network.
At its core, the Yellowhead Husky represented more than a fuel stop; it was an introduction to the retail service industry and the daily interactions that define community business. Managing the site offered hands-on insight into operations, supply logistics, and the value of consistent customer experience—lessons that would later shape the Group’s broader retail strategy.
Over time, the success of the Yellowhead location inspired further investment in service stations across Alberta. As these locations grew under the PetroJaffer banner, they carried forward the same approach first proven at Yellowhead: local ownership, dependable service, and a focus on community connection.
Accurate Data
The Beginning of a Broader Vision
Coliseum Inn
Expanding the Foundations of Hospitality
In 2005, shortly after entering the hospitality sector with the purchase of the Yellowhead Motor Inn, the Jaffer Group expanded its portfolio with the acquisition of the Coliseum Inn, one of Edmonton’s most recognizable hotels. Located directly across from the former Northlands Coliseum, the 98 room property had long been a landmark for travellers, sports fans, and concertgoers visiting the city.
Originally established in 1983, the Coliseum Inn had already welcomed countless guests—from hockey legends to international touring artists. For the Jaffer Group, acquiring such a well-known destination was both a strategic and symbolic move. It reflected the Group’s confidence in revitalizing established properties and its growing commitment to building a strong, locally anchored hospitality presence in Edmonton.
The Coliseum Inn represented an important step in refining the Group’s operational expertise—managing a higher-capacity, urban hotel that served a wide variety of guests and events. It also helped solidify relationships with local suppliers, tourism partners, and staff, forming the operational backbone that would later support the expansion of Jaffer Hospitality across the province. What began as an opportunity to preserve a piece of Edmonton’s hospitality history became a cornerstone of the Group’s early growth—a project that blended legacy, learning, and local pride.
“The Coliseum Inn had the best backyard in Edmonton — right beside the old Coliseum arena (eventually Rexall Place) and Expo grounds. When the NHL came back after the lockout and the Oilers went on that incredible 2006 playoff run, the whole city came alive. You could feel the energy in the air every game night — fans pouring out of the arena, celebrations spilling into the streets. From the top floors, you could see downtown lit up and feel that collective excitement. It was more than just a hotel then — it was part of Edmonton’s heartbeat during one of its most memorable hockey seasons.”
– Salima Mawani | Vice President, Operations
Stony Village
Our First Step into Stony Plain, AB
In 2005, the Jaffer Group made its first land purchase in Stony Plain, Alberta, acquiring the site that would become Stony Village. Envisioned as a thoughtfully planned residential community, the development was designed around a mix of duplexes and triplexes, offering attainable housing options for growing families and first-time buyers. The acquisition marked a key early milestone in the Group’s development journey of transforming land ownership into purposeful community building.
The project also holds special significance in the Group’s history as both its first ground-up construction project and its largest syndicated investment initiative to date. The successful capital raise and execution of the development marked a major step forward in establishing the Group’s capability to bring together investors, builders, and communities under a shared vision.
Realty Beginnings
From RE/MAX Commercial to Jaffer Properties
Before developing its own portfolio of properties and developments, the Jaffer Group’s early work in real estate began under the RE/MAX Commercial banner. Through this affiliation, the company gained valuable experience in commercial sales, leasing, and property management, serving a range of clients and investors across Edmonton.
This period established the foundation for what would later become Jaffer Realty, the Group’s in-house real estate and asset management division. The team’s exposure to diverse market segments, from small business retail spaces to larger mixed-use developments, helped shape the Group’s understanding of long-term value creation, tenant relations, and community impact.
The RE/MAX years were more than an entry point; they were a training ground. They provided the practical insight, relationships, and discipline that would guide the Jaffer Group’s approach to property ownership and development in the years that followed.
Prime Staffing
Building People, Building Potential
2007
Barth & Gosset Manor
A Vision for Main Street Living
Copper Creek Estates
Building a Vision of Community Living
2010
The Jaffer Building
Establishing a Home Base
In 2010, the Jaffer Group acquired what would become its signature property — the Jaffer Building, located in the heart of downtown Edmonton. The purchase marked not only a pivotal step in the Group’s growth but also a deeply personal milestone for its founder, Nizar J. Somji.
Visible from Nizar’s former Matrikon office across Jasper Avenue, the building had long stood as a familiar landmark — one that would later carry his family name. Its acquisition was both a strategic and symbolic move: a statement of confidence, community commitment, and continuity. As one of the first Ismaili business owners to have their name on a downtown Edmonton building, it represented a proud moment of progress and belonging.
In August 2010, the Group officially moved its head office into the building. Renovations followed, updating the interiors while preserving the structure’s architectural character. The new space provided a collaborative, professional environment that mirrored the Group’s values — grounded in teamwork, innovation, and ambition.
The Jaffer Building quickly became more than an office; it became a defining part of the Group’s identity and a visible symbol of its presence in the city. It stood as both a declaration of Edmonton roots and a promise of continued growth — a landmark that reflected who the Jaffer Group was, and who it aspired to be.
“Owning a building in the heart of downtown with our family name on it was something deeply meaningful — not only for our company, but for our community. We were proud to be among the first Ismaili business owners to have our name on a downtown Edmonton building. Moving into the Jaffer Building gave us a place that reflected who we were becoming: rooted, collaborative, and ambitious. It also demonstrated our commitment to the City of Edmonton — and, in many ways, it became one of our greatest marketing tools, a visible symbol that showed we existed and that we were here to build something lasting.”
– Alim Somji | Executive Vice President
Jaffer Realty Inc.
Strengthening Foundations in Commercial Real Estate
In February 2010, the Jaffer Group officially incorporated Jaffer Realty Inc., establishing a dedicated commercial real estate brokerage to manage and expand the Group’s growing portfolio of land and income-producing properties. The creation of Jaffer Realty formalized what had already become a core function within the organization — the acquisition, leasing, and management of strategically positioned commercial assets across Alberta. With its beginnings rooted in the Group’s early developments and property holdings, Jaffer Realty was founded to provide in-house brokerage expertise that could support both internal projects and external clients. By bringing real estate management under one roof, the company was able to ensure greater control over leasing strategy, tenant relations, and long-term value creation.
Initially focused on office, retail, and mixed-use properties, Jaffer Realty quickly became a trusted extension of the Group’s vertically integrated model. Its work supported not only the investment side of the business, but also the growth of related divisions in construction, hospitality, and staffing — each benefitting from the brokerage’s insight into market trends and space utilization. Today, Jaffer Realty remains a key part of the Group’s foundation — built on professionalism, local knowledge, and a commitment to creating spaces that connect businesses and communities.
Stony Village
A Community Complete
By 2010, the Stony Village subdivision in Stony Plain was fully completed and sold out, marking a proud and defining moment for the Jaffer Group. More than just the end of a development, it represented the culmination of the Group’s first era — the successful completion of its first three major projects: Stony Village, Copper Creek Estates, and Barth & Gosset Manor.
This period tested the Group’s resilience and resolve. Despite economic uncertainty and limited profitability, the decision was made to see every project through to completion — not because it was easy, but because it was the right thing to do. The Group honoured every obligation, delivered every home, and maintained its commitment to quality and accountability even in the face of hardship.
The completion of Stony Village proved something far greater than financial return: it proved the Jaffer Group’s character, integrity, and perseverance. It demonstrated that the company would not only start projects, but finish them — setting a standard that would guide its future growth for years to come.
“Stony Village marked the end of our first chapter — the completion of three projects that tested our will and defined who we are. Even when profitability was uncertain, we stayed the course because it was the right thing to do. Those early years proved our commitment to completing what we start — and doing it with integrity.”
– Alim Somji | Executive Vice President
Barth & Gosset
A Stony Plain Landmark Complete
By May 2010, Barth & Gosset Manor was completed and officially opened for occupancy, welcoming both residents and commercial tenants. The four-storey complex features 65 modern apartment units above street-level retail, offering luxury finishes such as 9-foot ceilings, granite countertops, hardwood and tile floors, stainless steel appliances, and access to amenities including a social room, lounge, and underground parkade with carwash.
Strategically located near health centres, shops, and cafes, Barth & Gosset Manor quickly became one of Stony Plain’s premier addresses — embodying Jaffer’s ability to bring design, functionality, and community life together under one roof.
Cavecreek & Devonshire
Expanding into U.S. Residential Development
In 2010, the Jaffer Group expanded its U.S. real estate presence with the acquisition of Cavecreek and Devonshire, two residential properties in Phoenix, Arizona, comprising a total of 26 units. Located in emerging neighborhoods, these properties offered an early opportunity for the Group to engage in hands-on improvement and redevelopment work within developing areas of the city. The project allowed the team to gain valuable experience in the U.S. residential market, while laying the groundwork for future investments and larger-scale hospitality projects across Arizona. Though modest in size, Cavecreek and Devonshire represented an important step in the Group’s cross-border growth — applying the same commitment to quality, community, and care that had defined its work in Canada.
2012
Best Western Metro, Phoenix AZ
Entering the U.S. Market
In 2012, Jaffer Hospitality crossed borders and entered the United States hotel market with the acquisition of the Best Western Metro Center Inn in Phoenix, Arizona. The 147-room property marked an exciting milestone as the Group’s first international hospitality venture and the beginning of what would become a growing U.S. presence.
The acquisition represented more than geographic expansion; it was a strategic step into a new, competitive market that challenged the team to adapt and perform on a larger scale. Located in one of Phoenix’s most active commercial districts, the hotel provided valuable insight into the U.S. travel landscape, brand partnerships, and guest expectations. From the start, the property served as a testing ground for operational excellence and adaptability, reinforcing Jaffer Hospitality’s reputation for performance-driven management and long-term vision. The success of this venture laid the foundation for future projects in the region, including later renovations and the hotel’s conversion to a Quality Inn in 2016.
This bold expansion reflected the Group’s willingness to explore new markets and opportunities, a move guided by confidence, curiosity, and the same principles that had already defined its success in Canada: a passion for people and a passion for performance.
“The Best Western Metro was a turning point for us — our first foray into the U.S. market and our first experience operating a franchised property. It gave us the confidence that we could compete at a higher level, beyond independents, while still staying true to our way of doing business. Taking that leap wasn’t easy, but it proved our courage to grow, to learn, and to expand our reach far beyond where we started.”
– Alim Somji | Executive Vice President
PetroJaffer
Fuelling Communities Across Alberta
In May 2012, the Jaffer Group expanded into the fuel and retail industry with the incorporation of PetroJaffer, a division dedicated to operating and managing a growing cluster of service stations and convenience markets across Alberta. What began as a strategic extension of the Group’s real estate and hospitality holdings soon evolved into a robust and well-respected regional network of gas stations serving both travellers and local communities.
At its peak, PetroJaffer operated 12 locations, with current operations across Edmonton, St. Albert, Stony Plain, Edson, Westlock, Hinton, and Drayton Valley. The network has included partnerships with leading fuel brands such as Husky, Tempo, Esso, and Co-op, reflecting the Group’s commitment to diversity, reliability, and strong community presence.
Beyond its operational scale, PetroJaffer has earned recognition for excellence in service and site management. The Yellowhead Husky Market received the 2015 “Clean the Carwash” Award, while individual team members have been recognized, including a 2018 Star Women in Convenience Award for the company’s general manager.
Behind these achievements stands a dedicated, long-tenured team whose consistency, pride, and customer focus continue to define the PetroJaffer brand. Through their work, the division embodies the same philosophy that drives every Jaffer business: build strong relationships, serve with integrity, and invest in the communities we call home.
“PetroJaffer was one of those businesses we almost joined by accident. It came with the Yellowhead Inn, and before we knew it, we were in the fuel and retail world. What surprised us most was how much fun and energy it brought to our operations. It became one of our most dynamic divisions built on trust, teamwork, and the dedication of an incredible group of people who turned a happy accident into a lasting success.”
– Alim Somji | Executive Vice President
2013
Jaffer Consulting (USA)
Expanding Horizons South of the Border
In June 2013, the Jaffer Group expanded internationally with the incorporation of Jaffer Consulting (USA), a construction and project management firm based in Phoenix, Arizona. Created to support the Group’s growing hospitality and real estate portfolio in the United States, this new division extended Jaffer’s building and development expertise beyond Canada’s borders.
Operating alongside local partners and consultants, Jaffer Consulting was established to oversee renovation, design, and construction projects across the American Southwest, particularly in markets where the Group’s hotel presence was growing. The move reflected a strategic effort to ensure quality and consistency across all Jaffer-owned properties, whether in Alberta or Arizona.
The formation of Jaffer Consulting (USA) underscored the Group’s capacity to operate with both local agility and global vision — building connections, partnerships, and opportunities wherever its projects take root.
Best Western Plus Mesa, Arizona
Continuing to Grow South
The Jaffer Hospitality Group expanded its U.S. hospitality presence with the acquisition of a former Hampton Inn in Mesa, Arizona, as a strategic addition that further established the Group’s foothold in the American Southwest. The property underwent a comprehensive transformation under the direction of Jaffer Consulting USA, the Group’s U.S.-based construction and project management arm, and was successfully rebranded as the Best Western Plus Mesa.
The project included a full interior renovation of all 115 guest rooms, along with the complete teardown and rebuild of the outdoor pool area — revitalizing the property to meet the standards of the Best Western Plus brand. These upgrades brought new life to the hotel, enhancing both guest comfort and operational performance. This acquisition demonstrated the Group’s growing expertise in the U.S. hospitality market and the strength of its vertically integrated model. With Jaffer Consulting USA managing the construction and Jaffer Hospitality overseeing operations, the project exemplified how collaboration between divisions could drive consistent quality and value across borders.
The Mesa property not only expanded the Group’s U.S. portfolio but also showcased the confidence and capability of Jaffer Hospitality to succeed in new markets — guided by the same principle that defines its operations in Canada: build smart, perform with purpose, and always deliver excellence.
Clarion Inn Phoenix, Arizona
Expanding the U.S. Portfolio
Jaffer Group continued its hospitality expansion in the United States with the acquisition of the Clarion Inn, located at 5121 E La Puente Avenue, Phoenix, Arizona. The 188-room property became a cornerstone in the Group’s growing Arizona hotel portfolio, complementing earlier acquisitions in Phoenix and Mesa.
This addition demonstrated Jaffer Hospitality’s confidence in the Arizona travel and business market, as well as its commitment to building a strong U.S. presence rooted in quality management and operational consistency. The Clarion Inn’s size and amenities offered both opportunity and challenge, positioning it as a key asset in the Group’s long-term U.S. hospitality strategy. The acquisition also further solidified the partnership between Jaffer Hospitality and Jaffer Consulting USA, establishing a cross-border model that combined development, construction, and management under one collaborative framework.
Four Points by Sheraton Phoenix, Arizona
Elevating Standards in the U.S. Market
In 2013, the Jaffer Group expanded its growing U.S. hospitality portfolio with the acquisition and rebranding of a prominent Phoenix hotel into the Four Points by Sheraton, in partnership with Marriott’s brand advisors. This milestone not only added a globally recognized name to the Group’s roster but also demonstrated its growing ability to deliver large-scale, brand-standard renovations across borders.
Under the direction of Jaffer Consulting (USA), the property underwent an extensive modernization and infrastructure overhaul. The team completed a full lobby remodel, replaced essential building systems, and installed new windows, lighting, and wiring to meet Marriott’s specifications across all 160 rooms. The project also included a comprehensive renovation of 8,000 square feet of banquet and meeting space, a revitalized tennis court, a redesigned restaurant and bar, and a repaved parking lot — transforming the property into a welcoming and contemporary destination.
The completion of the Four Points by Sheraton Phoenix marked another step in Jaffer Hospitality’s growing success in the U.S. market, reinforcing its reputation for operational quality, construction expertise, and brand partnership excellence. More than just an upgrade, it symbolized the Group’s ability to combine design precision, hospitality standards, and long-term value creation across international operations.
“The Four Points by Sheraton was our first full-service property, a true step up in scale and sophistication for our hospitality portfolio. It reflected the best of what our U.S. team could achieve: a complete transformation delivered to global standards, but with the same local care and attention to detail that define us. It remains one of the milestone projects that elevated our confidence and capability in the U.S. market.”
– Alim Somji | Executive Vice President
2014
Jasper Block
Preserving Heritage, Inspiring Innovation
In 2014, the Jaffer Group expanded its downtown Edmonton presence with the acquisition of the historic Jasper Block, a landmark building located along Jasper Avenue. Originally constructed in the early 1900s, the building stood as one of Edmonton’s enduring architectural treasures — rich in history, yet full of potential for modern reinvention.
Tasked with revitalizing the space, Jaffer Developments undertook a comprehensive interior modernization that blended heritage preservation with contemporary design. The goal was clear: honour the past while creating space for the future. One of the building’s most notable tenants, Jobber Inc., an Edmonton-based tech company, became the perfect match for this transformation. Jaffer Developments reimagined the interior into a vibrant, open-concept workspace that reflected Jobber’s playful, non-corporate culture — featuring exposed brick and metal details, industrial beams, glass-enclosed breakout rooms, maple panels, and hand-painted wall murals.
Throughout the renovation, the guiding theme remained balance — maintaining the character of the original building while introducing modern elements that encourage collaboration, creativity, and connection. With wide hallways, open social areas, and an absence of traditional cubicles, the Jasper Block redesign became a showcase of how heritage and innovation can coexist seamlessly.
Today, Jasper Block stands as a testament to the Jaffer Group’s vision for downtown Edmonton — preserving the city’s architectural legacy while shaping inspiring environments for the next generation of businesses.
“Jasper Block represents the best of what we strive to do — preserve what matters, modernize with purpose, and create spaces that energize the people who use them every day. Even as tenants have changed, it continues to serve as a hub for startups and growing companies, retaining its character and purpose for all who call it home.”
– Alim Somji | Executive Vice President
Liquor on 96
Revitalizing a Downtown Corner
In 2014, Jaffer Developments acquired a small, run-down commercial property at 10164 96 Street NW in downtown Edmonton, a site that would soon become home to Liquor on 96. The project reflected the Group’s growing focus on urban revitalization, transforming underutilized properties into functional, attractive spaces that enhance their surroundings.
The single-storey building underwent a complete renovation, led and managed by Jaffer Developments. The team rebuilt the outer façade and roof, introduced new windows and a large glass garage door, and carried out minor structural rework to support the building’s updated layout. An abatement and modern exterior mural added the finishing touches — blending minimalist design with an inviting, local character. Beyond the physical transformation, the project represented Jaffer’s ability to recognize potential in overlooked properties and to execute thoughtful, high-quality improvements that support both business tenants and the broader downtown community.
2015
Consentia
Empowering Progress Through Information
Southpark Cove
A Vision for Independent Senior Living
Copper Creek
A Community Complete
By 2015, Copper Creek Estates reached full completion — marking the successful realization of one of Bilt by Jaffer’s early residential developments and a defining project in the Group’s history. Located just outside Beaumont, Alberta, the 33-lot estate subdivision was designed to blend the quiet charm of Alberta’s countryside with the modern comforts of city living. Over several years, Bilt by Jaffer oversaw extensive land development work, including the rebuilding of the stormwater management facility, roadway upgrades, and the construction of custom estate homes that showcased refined craftsmanship and thoughtful design.
Each home in Copper Creek reflected a unique architectural character, uniting rural serenity with modern convenience. More than just a subdivision, the project represented the Group’s commitment to quality, community, and completion — even during a challenging construction market. When the final lots were sold and occupied in 2015, Copper Creek stood as a testament to perseverance and excellence — a fully realized community that demonstrated Bilt by Jaffer’s capability to build with purpose and integrity from the ground up.
Willows End
Another Community Completed
By the summer of 2015, Willows End was completed, marking another proud milestone in the Jaffer Group’s residential development history. The 30-unit duplex subdivision was designed and constructed by Jaffer Developments, with Jaffer Realty managing sales and client engagement throughout the project’s lifecycle. The team oversaw every phase, from re-zoning and land development to final construction and occupancy, ensuring a seamless process and consistent quality. The result was a quaint, well-connected neighbourhood in southern Stony Plain, offering modern, low-maintenance living for couples, young families, and older adults looking to age in place. Willows End quickly became a reflection of the Group’s integrated model: development, construction, and realty working hand in hand to build lasting communities rooted in design, function, and livability.
2016
Bilt by Jaffer
Building Better, Together
Quality Inn I-17 Metro Center
Renewal and Resilience in Phoenix
In 2016, the Jaffer Group’s U.S. hospitality portfolio reached a new milestone with the conversion of the former Best Western Metro Center Inn into the Quality Inn I-17 Metro Center in Phoenix, Arizona. The rebranding reflected both the property’s modernization and Jaffer Hospitality’s growing reputation for elevating existing assets through quality renovations and brand partnerships.
Led by Jaffer Consulting (USA), the hotel underwent a comprehensive remodel to align with Choice Hotels’ Quality Inn standards. The transformation included refreshed guest rooms, upgraded lighting and infrastructure, modernized common areas, and exterior enhancements that gave the 147-room property a bright, inviting new presence in the Metro Center corridor. The project built on years of operational experience in the U.S. market and demonstrated the Group’s ongoing commitment to revitalizing well-located, value-driven properties. Despite a competitive environment, the newly branded Quality Inn quickly gained traction by offering consistent service, thoughtful upgrades, and a welcoming environment for both business and leisure travellers.
The conversion symbolized more than just a brand change — it showcased the integration between Jaffer Hospitality and Jaffer Consulting (USA), where design, construction, and operations worked hand in hand to deliver results. It also reflected the Group’s continued confidence in the Arizona market and its ability to adapt, invest, and thrive in new regions.
Genesis Court
Building Community, One Home at a Time
2017
Southpark Cove
A Stony Plain Hallmark Complete
Quality Inn Phoenix Airport
A Complete Transformation
By 2017, the former Clarion Inn underwent a full-scale renovation and rebranding, officially reopening as the Quality Inn Phoenix Airport. Working in close collaboration with Choice Hotels’ brand advisors, Jaffer Consulting USA led an extensive remodel of the entire property, ensuring the hotel met new brand standards while delivering an elevated guest experience.
The transformation included a complete redesign of the lobby, banquet hall, and pool area, as well as a full interior renovation of all 188 guest rooms. The upgrades modernized the property’s look and functionality, combining contemporary design with the warmth and familiarity expected from the Quality Inn brand. This successful conversion represented both a renewed commitment to quality and brand excellence and a continuation of the Group’s strong U.S. hospitality momentum.
97 Street Properties
Breathing New Life into Downtown Spaces
In 2017, the Jaffer Group strengthened its downtown Edmonton presence through a series of strategic property acquisitions, including the former Annex Inn, the Orient Travel Building, and a warehouse property in Chinatown known as the G&C Building. Together, these acquisitions reflected the Group’s ongoing commitment to urban renewal, adaptive reuse, and long-term community investment in the city’s core.
Former Annex Inn: Once a small boutique hotel, the Annex Inn was transformed into a modern, functional headquarters for the Jaffer Group. The project emphasized sustainable renovation, retaining much of the building’s original layout, flooring, and mechanical systems while modernizing the façade and interiors to meet contemporary standards. The resulting workspace combined private offices, collaborative zones, and meeting rooms. This space would later become home to Jaffer Group’s Head Office and eventually into a creative hub for local community group Arts Habitat.
Orient Travel Building: Next door, the Orient Travel Building underwent asbestos abatement and façade restoration, revitalizing the property while preserving its structure. The renewed space soon became home to Biktrix Electric Bikes and Chai Coffee Day, two local businesses that brought energy and foot traffic back to the block, underscoring the Group’s philosophy of supporting local enterprise through smart redevelopment.
Edmonton Chinatown Warehouse: That same year, the Group acquired the G&C Building, a warehouse property in Edmonton’s Chinatown district, with the long-term vision of redeveloping it into a mixed-use space. The acquisition represented foresight into the neighbourhood’s future potential and the Group’s ongoing interest in shaping inclusive, multi-purpose urban environments that balance commercial, residential, and cultural uses.
Together, these projects embodied the Jaffer Group’s belief that revitalization begins with respect for what exists and vision for what’s next: preserving character, modernizing purpose, and investing in communities with lasting value.
2018
Ramada by Wyndham Edmonton Yellowhead
A New Chapter in Hospitality
In 2018, the Jaffer Group’s first hospitality property, the long-standing Yellowhead Motor Inn, entered a new era with its official conversion to the Ramada by Wyndham Edmonton Yellowhead. This transformation marked both a milestone and a modernization, as the property transitioned from a beloved independent inn into part of one of the world’s most recognized hotel brands.
To meet Wyndham’s brand standards, the property underwent a comprehensive renovation and upgrade program led by Bilt by Jaffer, the Group’s construction and design-build division. The work revitalized guest rooms, corridors, and common areas with updated finishes, fixtures, and amenities, giving the hotel a refreshed and contemporary look while preserving the comfort and accessibility it was known for.
The rebranding also represented a shift in Jaffer Hospitality’s trajectory from operating local, standalone properties to aligning with global hospitality networks. The addition of the Ramada brand brought new technology, reservation systems, and international reach, while maintaining the same personal, locally rooted service that defined the Yellowhead Motor Inn for decades. For the Jaffer Group, the project showcased its integrated model in action — hospitality vision executed through in-house construction expertise — and set the tone for future branded developments across Alberta.
“Transforming the Yellowhead Motor Inn into a Ramada by Wyndham was a proud milestone for us. After finding success operating franchised hotels in the U.S., we wanted to bring that same level of brand partnership and consistency to Canada. This project gave us that opportunity to modernize one of our earliest properties, elevate the guest experience, and show that we could deliver the same standard of excellence at home as we did abroad.
– Alim Somji | Executive Vice President
Hawthorn Suites by Wyndham - Kent, WA
Expanding into the Pacific Northwest with Purpose
2019
Jaffer Group Moves into the Annex
A New Home on 97 Street
In 2019, the Jaffer Group officially moved its head office into the newly completed Annex Building on 97 Street in downtown Edmonton, which it would occupy for the next 5 years. The move represented both a homecoming and a renewal, as the building had been fully transformed by the Group into a modern, sustainable workspace designed for collaboration, creativity, and growth.
The renovation, led by Bilt by Jaffer, emphasized adaptive reuse and sustainability, retaining much of the building’s original structure and character while updating its interiors with contemporary finishes and open, functional layouts. The resulting space featured private offices, meeting rooms, and common areas that encouraged connection and innovation across the Group’s divisions.
For Jaffer, the relocation symbolized more than just a change of address, it was a tangible reflection of the Group’s values: building better by blending history with progress. Situated at the heart of a revitalized downtown block, the new headquarters became both a hub for operations and a visible expression of the Group’s long-standing commitment to urban renewal and community investment.
Thinkers. Builders. Accelerators: A New Era of Purpose and Perspective
As the Jaffer Group settled into their new home at Annex Inn, it naturally evolved its brand identity and strategic focus with the introduction of its new tagline — “Thinkers. Builders. Accelerators.” This shift reflected both the organization’s growth and its continued commitment to innovation, integrity, and impact. It captured how the Group had matured beyond traditional boundaries to become a dynamic ecosystem of companies driving progress across construction, hospitality, real estate, staffing, and technology.
Thinkers: At its core, Jaffer has always been guided by thoughtful, forward-looking leadership. The Thinkers pillar represents the Group’s dedication to strategic insight, market awareness, and intellectual curiosity — anticipating change rather than reacting to it. This mindset empowers the organization to select projects and partnerships that align with its mission of creating enduring value, building enterprises that benefit both people and the communities they serve.
Builders: Building remains the Group’s foundation — whether constructing physical spaces, growing businesses, or strengthening relationships. The Builders pillar embodies Jaffer’s passion for craftsmanship, precision, and accountability, ensuring every project reflects excellence and long-term purpose. It also symbolizes the Group’s collaborative spirit, bringing together skilled professionals and innovative thinkers to deliver lasting results.
Accelerators: In an era defined by rapid change, Jaffer embraced its role as an Accelerator by leveraging agility, technology, and partnership to drive growth. This pillar reflects the Group’s focus on innovation, efficiency, and people-first progress, uniting data-driven insights with compassion to create sustainable value across all its ventures. Together, Thinkers. Builders. Accelerators. redefined the Jaffer Group’s identity, not as a collection of companies, but as a unified organization built on purpose, innovation, and shared success.
NXT Realty Group
Expanding into Residential Real Estate
2020
Holiday Inn Express & Suites St. Albert
Hospitality That Moves with the Times
Ramada by Wyndham Sherwood Park
Strength Through Challenge
In 2020, at the height of the global pandemic, the Jaffer Group acquired the Ramada by Wyndham Sherwood Park, expanding its hospitality footprint in one of Alberta’s most active commercial corridors. The timing of the acquisition was significant — while the travel and accommodation industry faced unprecedented uncertainty, Jaffer Hospitality chose to lean into opportunity rather than retreat from it.
Located near Sherwood Park’s industrial and business centers, the Ramada offered comfortable long-stay accommodations for essential workers, contractors, and local travelers throughout the pandemic period. The property’s steady performance during a volatile time demonstrated both the resilience of its staff and the Group’s ability to navigate complex conditions with focus and care.
Beyond its business strength, the Ramada acquisition reflected Jaffer Hospitality’s philosophy: growth guided by perseverance and purpose. Even amid industry headwinds, the Group continued to invest in people, infrastructure, and the communities it serves — laying the groundwork for renewed hospitality growth in Alberta’s post-pandemic recovery.
For more information, visit Ramada Sherwood Park
Super 8 by Wyndham Edmonton South
Resilience on Gateway Boulevard
Also in 2020, the Jaffer Group added the Super 8 by Wyndham Edmonton South to its growing portfolio — another bold acquisition made during one of the most challenging years in hospitality history.
Situated along Gateway Boulevard, the Super 8 has long served as a dependable stop for families, travellers, and working crews. Under Jaffer Hospitality’s management, it became a model of community-focused resilience, continuing to operate safely and reliably when travel demand was at its lowest.
While many hotels across the country were scaling back operations, Jaffer Hospitality chose to invest in stability and people — preserving jobs, maintaining standards, and supporting guests who relied on accessible, value-driven accommodation. The acquisition underscored the Group’s belief that perseverance through adversity is what defines true hospitality leadership.
Today, Super 8 Edmonton South remains a testament to that principle — a property that endured the toughest season in modern travel and emerged stronger, supported by a team defined by dedication and care. For more information, visit Super 8 Edmonton South
2021
Contexture
Accelerating the Future of Accounts Payable
Portugal Properties
Expanding Horizons Abroad
In 2021, the Jaffer Group took a bold step beyond North America with its investment in a five-unit apartment building in Lisbon, Portugal. Following the Group’s gradual exit from the U.S. market, this venture reflected both curiosity and confidence — an opportunity to diversify internationally while exploring a region admired for its history, culture, and growing real estate potential. The decision to invest in Lisbon was as much personal as it was strategic.
It represented a chance to try something new in a market many within the Group had come to appreciate, combining lifestyle appeal with thoughtful, long-term growth potential. While modest in scale, the project symbolized the Group’s entrepreneurial spirit and global perspective, continuing its legacy of exploring new opportunities beyond conventional boundaries — and doing so with the same balance of prudence and imagination that has guided every venture since its beginning.
Rezvan & Chesterfield
A Footprint on the Vancouver Market
In 2021, the Jaffer Group made its first foray into a major Canadian market outside of Edmonton with the acquisition of two apartment properties in North Vancouver — Rezvan (16 units) and Chesterfield (11 units). These acquisitions marked a strategic expansion into British Columbia’s competitive housing market, representing a thoughtful entry into one of Canada’s fastest-growing urban regions. The North Vancouver properties reinforced the Jaffer Group’s ability to diversify geographically and strategically, expanding its footprint while maintaining the same commitment to integrity, quality, and community that defines its operations across all markets.
2022
Valley Pointe at Holyrood
Modern Living by the River Valley
In 2022, Bilt by Jaffer completed Valley Pointe at Holyrood, a four-storey residential apartment complex located at 9508 83 Street NW in Edmonton’s scenic River Valley district. Designed and constructed to offer modern, convenient living in one of the city’s most desirable neighbourhoods, Valley Pointe reflects the Jaffer Group’s integrated approach to development — where construction, ownership, and management come together seamlessly.
Featuring 12 contemporary suites tailored for singles, couples, and small families, Valley Pointe provides residents with a balance of style, comfort, and accessibility. Positioned between the Holyrood, Strathearn, and Bonnie Doon communities, the property offers easy access to shopping, parks, and future Valley Line LRT connections, while maintaining the peaceful atmosphere of a mature, tree-lined neighbourhood.
The project’s success also underscores the strength of the Group’s vertically aligned model. Built by Bilt by Jaffer and fully managed by Jaffer Properties, Valley Pointe exemplifies how in-house collaboration creates enduring value from design and construction through to ongoing operations. Completed amid strong demand for quality rental housing, the building quickly achieved full occupancy, reflecting the team’s commitment to thoughtful design, reliable management, and community-focused development.
More Portugal Properties
Growing Our Portfolio in Lisbon
In 2022, the Jaffer Group expanded its investment portfolio in Portugal, building upon the success of its initial Lisbon venture the previous year. The Group acquired three additional properties — a mixed-use building with six units (one retail and five residential), a warehouse property, and a smaller building known as Benfica. This expansion represented a natural next step in the Group’s growing international investment strategy, timed during a period of strong opportunity and market stability in Portugal.
While the acquisitions remained modest in scale, they reflected a deliberate effort to diversify beyond residential assets, adding industrial and mixed-use properties to the portfolio for balance and long-term value. The move reinforced the Jaffer Group’s hallmark approach — strategic opportunism guided by prudence — expanding into new markets when the timing, potential, and purpose align. Together, these acquisitions deepened the Group’s European presence and exemplified its continued drive to explore unique, high-quality opportunities beyond Canada’s borders.
2024
Consentia
A New Chapter in the Heart of Edmonton
In early 2024, Consentia marked a pivotal moment in its evolution by moving its headquarters to the Jaffer Building at 10355 Jasper Avenue—a return to the center of Edmonton’s business community and a step that perfectly aligned with the company’s growth as a leader in digital transformation.
For a firm built on the mission of making information accessible, valuable, and future-ready, the move represented more than a change of address—it symbolized progress in motion. Situated in the heart of downtown, the Jaffer Building provides Consentia with a dynamic environment for collaboration, innovation, and connection. The space was envisioned as a modern hub where data specialists, project managers, and client teams could work side-by-side, designing next-generation solutions for document digitization, AI-driven data extraction, and secure information management.
The downtown location also reinforces Consentia’s identity as a locally rooted, community-minded Alberta company. Being closer to government offices, corporate clients, and partner organizations enhances accessibility and collaboration, allowing the team to meet clients where they are—both geographically and operationally.
Beyond its operational advantages, the move signalled Consentia’s continued integration within the Jaffer Group ecosystem. By sharing proximity with its sister companies under the same roof, Consentia now benefits from cross-disciplinary synergy—linking technology, staffing, construction, and hospitality expertise to deliver even more comprehensive client solutions. As Consentia continues to serve organizations across Canada, its new downtown home stands as a fitting reflection of what the company represents: progress built on partnership, precision, and purpose.
The Jaffer Building
Coming Home to Jasper Avenue
The Gem Building
Honouring History, Shaping the Future
In 2024, the Jaffer Group expanded its growing downtown Edmonton portfolio with the acquisition of another historic property — now referred to as The Gem Building, located at 9676 Jasper Avenue in the city’s Quarters District.
Formerly home to the Sea Palace Restaurant, the property carries a special connection to Edmonton’s past. Its new name, The Gem Building, pays homage to the original Gem Theatre, which once stood nearby and served as a gathering place for the community in the early 20th century. By reclaiming the name, the Group continues its tradition of preserving the heritage and stories of the area while looking forward to its revitalization.
Plans for the Gem Building include a comprehensive renovation that will restore the structure’s character while preparing it for its next commercial tenant — continuing the Group’s mission to blend heritage preservation with adaptive reuse. Situated along Jasper Avenue, this acquisition strengthens the Jaffer Group’s role in the ongoing revitalization of The Quarters District, contributing to Edmonton’s downtown renewal through thoughtful, community-minded investment.